A firm is at a turning point. The business’ future is unclear, and management is not aligned. Engagement is low. The CEO, an entrepreneurial leader, wants the company to refocus, but the new direction is unclear. There are several unknowns with a few clear options, including far-reaching ones such as transforming the business model. Are my managers ready for a radical change? He turns to management innovation.
Impact : a roadmap implemented within a year, with strong buy-from managers.