Almudena is an expert in happiness. As such, she consults for Médecins Sans Frontière (MSF), a French NGO dedicated to humanitarian emergency work. She held marketing, HR and finance positions at Lombard & Odier, L’Oréal, MSF, Solidarités International, and The Red Cross. Almudena founded her own brand, called In Line With. She holds a MSc from HEC (Lausanne).