Entrepreneurial Culture

By Alec Corthay

An established company faces a culture challenge. There is a push for innovation by the CEO, but it comes with resistance. Senior management sees value in helping managers develop entrepreneurial skills. This must be a company-wide effort. What does it take to foster an entrepreneurial culture? The company turns to management innovation.

Results: The company fosters an entrepreneurial culture. It also uses metrics to assess it.

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